STAKEHOLDERS & COMMS · LESSON 05.04intermediate

Executive comms — one-pager, narrative, six-pager.

Compress a quarter into a paragraph without lying.

↳ tl;dr

Executives are time-starved. Strong PM comms are inverted-pyramid: the conclusion goes first. Three formats every PM should know: the one-pager, the narrative memo, and the Amazon six-pager.

The one-pager

For weekly / monthly status. Top: TL;DR + RAG colors. Middle: what changed, key risks. Bottom: decisions needed. The exec should be able to read TL;DR + decisions and have what they need; the rest is for them to dig into if they want.

Narrative memo

For proposals and strategy. Prose, not bullets. Should read like a Wall Street Journal article: lede, supporting paragraphs, conclusion. The discipline of writing in full sentences forces you to actually think the argument through, instead of hiding behind bullet ambiguity.

The Amazon six-pager

Bezos famously banned PowerPoint at Amazon meetings (2004). The replacement: a six-page narrative memo, read silently for the first 20 minutes of the meeting, then discussed. Forcing structure: typically context, customer problem, proposed solution, alternatives considered, FAQs, appendix. The format demands rigorous thinking; it's harder to write a good 6-pager than a great 30-slide deck.

in the wild

Senior PMs can compress a quarter into one paragraph that's honest and compelling. Junior PMs write three pages that say less. The skill is in the cuts.

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Sources cited

  1. [01]
    Bezos Memo: How Amazon Banned PowerPoint and Gave Birth to the Six-Pager

    various (Bezos shareholder letters) · 2004 · retrieved 2026-05

    Bezos's 2004 memo banning slide decks at Amazon meetings.

// sources

Further reading

  1. [01]
    Bezos Memo: How Amazon Banned PowerPoint and Gave Birth to the Six-Pager

    various (Bezos shareholder letters) · 2004 · retrieved 2026-05

    Bezos's 2004 memo banning slide decks at Amazon meetings.